Art Direction / Branding

01 / CONTENT STRATEGY & CREATIVE STORYTELLING

NAMI COLLECTIVE

A coastal brand connecting products, community, and a considered way of living. Content strategy, editorial storytelling, and creative direction brought together to shape a consistent brand voice and meaningful audience connections.

02 / BRAND IDENTITY / CREATIVE DIRECTION

Sacred Neutral

A custom dirt-bike brand rooted in “stillness in motion.” Visual identity, design language, product graphics, and content strategy brought into one cohesive brand world.

03 / ART DIRECTION / CONCEPT / APPAREL

Laguna Ocean Foundation × WILLBO

A collaboration rooted in place, purpose, and community. A creative concept celebrating Laguna Beach’s 7.5 miles of protected coastline, developed alongside artist Shane McClatchey and WILLBO.

Laguna Ocean Foundation × WILLBO creative work 1

Laguna Ocean Foundation × WILLBO portfolio artwork 3

Laguna Ocean Foundation × WILLBO creative work 2

Laguna Ocean Foundation × WILLBO creative work 3

04 / BRAND DEVELOPMENT / DECK DESIGN

Mendid

Translating product and brand positioning into a clear visual narrative. A brand deck connecting technical apparel, artistic bravery, and community.

05 / CREATIVE STRATEGY & BRAND STORYTELLING

FIX MANUFACTURING

Innovative tools built for life outdoors. Creative strategy, content development, and digital marketing brought together across product launches, campaigns, social media, and editorial storytelling—connecting FIX Manufacturing with the communities it serves.

06 / BRAND STRATEGY / CREATIVE DIRECTION / VISUAL IDENTITY / DIGITAL DESIGN

SOUTHAMPTON YOUTH SERVICES

A fresh identity rooted in community, movement, and belonging. Brand strategy, visual identity, digital design, and environmental applications brought together to honor Southampton Youth Services’ legacy and connect with the next generation.

THE STUDIO

Compelling identities aren’t invented. They’re uncovered.

Studio AM is an independent creative practice led by Alyx McClatchey. With a background spanning apparel, textiles, graphic design, and brand development, storytelling is at the heart of the work.

From shaping a brand’s creative vision to digital design and organic marketing, I partner with founders and growing brands - from the ground up or as an ongoing creative partner.

Art direction

Creative vision, campaign concepts, and visual storytelling.

Brand storytelling

Identity, design language, and brand narratives.

Digital experiences

Digital design that connects the brand across touchpoints.

Organic marketing

Content strategy and a consistent creative presence.

HAVE SOMETHING IN MIND?

Let’s give it form.

Tell me about your brand, what you’re building, and where you’d like to take it.